Drake and His OVO x Jordan Collection: The Origins of Sneaker Madness

I am referring to the OVO x Jordan Collection by Drake affectionately known as Jordan Brand among of the most sought after sneaker collection within the last few years. Famous for interwining elite affiliations, sportswear inspirations and a prominent socio-cultural element, this sneaker collection is a rite of passage in the sneakerhead fraternity. At trainers Factory that is a popular online shop of sneaker and so on, you can choose and buy a lot of trainers, such as the limited editions of Jordan but with low price. If you are an Air Max geek, Vapormax lover, Yeezy addict, Dunk Low enthusiast, or if you simply love the Jordan collections, then Trainers Factory has got you covered in the sneaker culture.

The Beginning of OVO x Jordan: Drake’s Sneaker Journey

The relationship of Drake with Jordan Brand started back in the year 2013when the swoosh constituted the OVO ( October’s Very Own) clothing line. The collection was initially basic and clean cut with luxurious materials used due to the affiliation with Jordan and the OVO owl logo of Drake. This put Drake officially on sneaker and
naturally cemented him as a player in the music and fashion sphere.

The Sneaker Hype: Why OVO x Jordan Collaboration is so Special?

This is unique OVOfense, luxury and culture that makes this OVO x Jordan Special Collection one to envy. The Air Jordan XXX is in a way connected to previous sneakers and each of these shoes, starting with Air Jordan 10 and coming to Air Jordan 12, had something like gold touches, OVO emblem and premium leather. The limited nature of the releases has also stirred a lot of emotions among sneaker enthusiasts; the prices at re-sale shoot through the roof immediately.

Introducing Drake into sneaker culture and his role in it

I think Drake is one of the biggest influencers in the sneaker culture. Some of his collaborations with Jordan/OVO x Jordan have been instrumental in marketing sneakers as well as associating hip-hop with sneakers. His popularity as one of the world’s biggest music artist has seen that every launch of the sneaker causes lot publicity and Jordan Brand moves even further into luxury sneakers.

Trainers Factory: Your Leading Source of Original Air Jordan Collections

If you intend to own a pair of OVO x Jordan, then Trainers Factory has got you covered. Despite the low frequency of OVO x Jordan launches, Trainers Factory is always guaranteed to offer the latest Jordan release, and by this, they mean the Jordan 4 Freeze Frame and University Blue. Check out the latest drop and cop your shoe today!

The Legacy of OVO x Jordan: Sneaker innovation in the future

While Drake is growing and growing as a musician and an Actor, the influence that he holds over the sneaker market will only keep rising. As for new releases and Partnerships, OVO x Jordan brand is still a part of shoe history, a masterpiece of luxury music, and fashion. As always, stay tuned to Trainers Factory for more of the OVO x Jordan collection on its next drop.