Smriti Mandhana’s Journey to Becoming a Nike Brand Ambassador: A Story of Grit and Glory

At Trainers Factory, we’re proud to celebrate athletes who inspire through their journey and achievements, and few stories are as inspiring as that of Smriti Mandhana, the star Indian cricketer and Nike Brand Ambassador. Smriti’s rise from a small town in Maharashtra to becoming one of the world’s leading sports icons is a tale of determination, passion, and breaking barriers. Here’s how she carved her path to the global stage and became the face of one of the world’s most iconic sports brands.

1. A Humble Beginning in Maharashtra

Born in Sangli, Maharashtra, cricket was always part of Smriti Mandhana’s life. Her father and brother, both passionate about the sport, played a crucial role in nurturing her love for the game. Smriti’s early exposure to cricket came through her brother Shravan, who played at the district level. Watching him train inspired her to pursue cricket as more than just a hobby.

2. Breaking Records and Gaining Attention

Smriti’s natural talent was undeniable from a young age. In 2013, at just 17, she made headlines by becoming the first Indian woman to score a double century in a one-day game, notching up 224 runs off 150 balls in an Under-19 inter-state match. This performance was a clear signal that she was destined for greatness, catching the attention of cricket enthusiasts and selectors alike.

Her consistency on the field, coupled with her elegant stroke play, quickly made her a key player for the Indian women’s cricket team. By 2014, she had already made her ODI debut for India, and by 2016, she was a force to be reckoned with in international cricket.

3. Global Stardom and Recognition

Smriti’s standout performances on the international stage, including a stellar showing at the 2017 ICC Women’s World Cup, helped elevate Indian women’s cricket to new heights. She became a household name, admired for her graceful yet powerful batting style. Mandhana’s rise paralleled a surge in interest in women’s cricket globally, and brands like Nike began to take notice of her growing influence.

4. Becoming the Nike Brand Ambassador

Smriti’s association with Nike represents more than just a sponsorship deal. Nike has a long history of partnering with athletes who embody the spirit of perseverance, excellence, and breaking barriers—qualities that Smriti personifies. In 2021, Smriti was announced as a Nike Brand Ambassador, joining the ranks of global sports icons like LeBron James and Serena Williams.

Her partnership with Nike is built on mutual values of pushing boundaries and inspiring the next generation of athletes. As a Nike ambassador, Smriti is now a role model for millions of young girls, especially in India, encouraging them to pursue sports and break through traditional barriers.

5. Smriti Mandhana’s Influence Beyond the Field

Beyond cricket, Smriti’s collaboration with Nike has allowed her to use her platform for broader social causes. She has consistently advocated for gender equality in sports, and her partnership with Nike helps amplify this message on a global scale. Nike’s campaigns with Smriti focus not only on athletic excellence but also on empowering women and encouraging them to embrace sports as a way to break free from societal limitations.

6. Nike and Smriti Mandhana: A Perfect Match

Nike’s belief in innovation, excellence, and pushing the limits aligns perfectly with Smriti’s approach to cricket and life. The partnership between Smriti and Nike is built on more than just brand visibility—it is about inspiring the next generation of female athletes to aim high and break barriers, just as Smriti has done throughout her career.

7. What’s Next for Smriti Mandhana?

As a Nike Brand Ambassador, Smriti continues to shine on the cricket field while also inspiring young athletes to pursue their dreams. She’s not only a cricketer but also a role model for perseverance, discipline, and self-belief. With more records to break and more boundaries to push, Smriti Mandhana’s journey is far from over.